Signs and Wonders
The Spectacular Marketing of America(amazon)
Edward Hayman and Tama Starr (View Bio)
Hardcover: Doubleday Currency, 1998.
"This handsome book provides a fascinating history of outdoor advertising, with a heavy emphasis on New York, but including other major American cities as well. It is worth looking at just for the historical photographs. The authors make a convincing case for the value of advertising, reminding us, if we did not already know it, that we really would not want to live in a world without signs." — The Wall Street Journal