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Signs and Wonders

The Spectacular Marketing of America

(amazon)

Edward Hayman and Tama Starr (View Bio)
Hardcover: Doubleday Currency, 1998.

Signs and Wonders
(amazon)

"This handsome book provides a fascinating history of outdoor advertising, with a heavy emphasis on New York, but including other major American cities as well. It is worth looking at just for the historical photographs. The authors make a convincing case for the value of advertising, reminding us, if we did not already know it, that we really would not want to live in a world without signs." — The Wall Street Journal